The packaging of iconic products must be treated gently, but this is not the case.
In a totally unconventional way, the launch of the new Bardahl packs used an extreme, powerful style that follows Bardahl’s rules.
Vittoria Comunica takes care of the campaign claim: “Excellence is never an accident”, taking up the Greek maxim, combining the excellence of Bardahl products with the non-casualness of their formulation. In other words, the best creations born from commitment and continuous technological research. In addition to this, the claim takes advantage of the double meaning of the word “accident”, as a non-random occurrence and the concept of a vehicle accident.