The company’s values are represented by two key symbols of human existence: spirit and matter.
The first is necessarily represented by man, whose spirit is intelligence, adaptation to the uncontrolled forces of the universe.
Matter is the object resulting from creation, pure and ferocious energy.
This commercial was born with the need to communicate the launch of the new Xt4R lubricant, a product born from advanced technologies and a continuous search for perfection.
The tone is strong, powerful and vibrant.