Social video

COOP

Friendly and ironic language, for a funny spot for social networks. The classic purchases of a couple at the supermarket become an identifying element and a source of entertainment for the transversal target to which it is addressed.

The protagonists introduce the two key elements of communication.

Fun and simplicity: the playful man sees the purchases as an occasion for have some fun with his partner.

Awareness and Responsibility: the woman, who embodies these principles, promotes the new certified and controlled products “OrigineCoop”. Fast editing cuts and funny effects are the result of the attention to a refined video post-production.

Year

2018

Client

Coop Italia

Agency

Media Prime

Director

Tommaso Pizzamiglio

Starring

Francesca Melis, Alberto Guerra

Category: