The image restyling of the motor oil producer is the backbone of this video production.
The video promotes the customer in his new and bold graphic look, the Alfa man becomes the icon of the brand, becomes the Bardahl man. It incarnates the pilot, who competes at the highest levels, the sportsman in constant challenge to overcome their limits, in general the man in constant search for means to achieve their goals. Oil is the lifeblood that allows the best performance of the vehicle.
Therefore, by extension, the talent of the pilot. The Bardahl man is the exact symbiosis between himself and the car.