La Piadineria is the national reference point for everybody looking for a healthy, balanced but energetic diet to face study days, work and sport. Many targets: employees, students, families, couples.
A communication challenge faced with the motto “everybody loves piadina”. The spontaneity of passers-by and employees, caught up in vital and energetic natural gestures, describes and brings the public closer to the sale points.
A relaxed and joking atmosphere, warm, vital and energetic: this is what you can feel at La Piadineria sale points. The experience necessarily refers to the lifestyle of which the brand becomes the voice.