The wireless electronics start-up wants to promote its product: Oix-Care. An elderly Alzheimer patient wanders alone, at night, with adverse weather, near a dangerous road.
We find that he holds a small doll between his fingers. Thanks to the GPS device, his loved ones can quickly find it and bring it back to safety.
Here the granddaughter can hug her grandfather, who finally gives her back the lost rag toy. The language, based on storytelling, enriches the production of a spot with a strong emotional component.